Steven Seybold Portfolio Site

A great article behind the science of building trust within social media. Certainly not an easy task, this entry attempts to shed some light on what makes a "brand" trustworthy.

With science, psychology, and information technology, we can get a handle on why some people are trusted sources for information while other remain screaming, bitching, little newbs on the internet.

• Which one are you?
• Which one do you want to be?

Read along at the linked article and find out which way you lead and get tips on how to change the results if you don't like what you find.